Hitting Home

Documentary event tv campaign

This was designed to be a campaign for Hitting Home, a documentary event covering Australia’s terrible domestic violence issues. From the shocking statistics and the tales told by the survivors of abuse it felt to me that this was a national problem and one we all need to tackle as a nation, from education to empowerment, from refuges to sentencing, from the ground up. The national broadcaster eventually decided to run its campaign around the journalist who investigated and produced the series, however these images were extensively used across social media.

Original photography by Mark Rogers. Concept, rendering and design by me.

Client: InFilms / ABC Television