Ruben Guthrie

Feature film title design

Rather a rushed timeline on this one meant that the opportunity to fully explore ideas was not available – still, the “branded” cast names flying at the camera and the glitz and flare of the legend of Ruben Guthrie, adman extraordinaire helped to set the tone for the hedonistic champagne lifestyle of the titular character – at least until he throws himself off a roof at the end of the titles.