ethics policy
I believe that design without ethics is simply decoration, and while aesthetics are a key component of graphics, design is best approached as providing solutions to problems creatively, thoughtfully, carefully, and as an expression of purpose. To that end, when creating designs, I believe have ethical responsibilities to:
THE CLIENT in the nature of my dealings with them and the work I produce for them;
THE AUDIENCE in the content and truthfulness of the marketing I create;
THE TALENT in the way their image is presented and manipulated;
THE CULTURE in presenting images that recognise their responsibility in promoting behaviour, tolerance and the progress of an inclusive society;
THE PLANET in producing works that are designed to optimise responsible use and minimise waste, and offset carbon used in my part of production and creation;
DESIGNERS AND PHOTOGRAPHERS across the world in respecting the sanctity of their images and ideas and treating them with respect;
MYSELF AND MY TEAM in terms of presenting our time and work as worthwhile and worthy of fair treatment and remuneration.