Ethics Policy

Through our work, each of us have the opportunity and the responsibility to put our system of basic values into action — to model the behaviour that we want to see in the world. I believe that design without ethics is simply decoration.


Creating these designs, I believe have ethical responsibilities to:

  • the client in the nature of my dealings with them and the work I produce for them;
  • the audience in the content and truthfulness of the marketing I create;
  • the actors in the way their image is presented and manipulated;
  • the culture in presenting images that recognise their responsibility in promoting behaviour, tolerance and the progress of an inclusive society;
  • the environment in producing works that are designed to optimise responsible use and minimise waste, and offset carbon used in my part of production and creation;
  • my colleagues across the world in respecting the sanctity of their images and ideas and treating them with respect;
  • myself and my staff in terms of presenting our time and work as worthwhile and worthy of fair treatment and remuneration.