The Pragmatic Art of Poster Design
Interview with Encore Magazine where four of Australia’s key art designers are asked about the future of key art. I forgot to bring along any punctuation. For what it’s worth, the points I was stumbling drunkenly toward were these: that key art is still vital as the most concise, succinct distillation of the film, whatever its physical form is; and that the rationale for key art can no longer be ‘to sell tickets’ in an age where trailers, synopses and reviews — generally far, far better indicators of whether a film is worth your investigation than an image could ever be — are only ever a couple of keystrokes away…