The world of key art has changed. Not just physically, with a shift away from printed artwork to screen-based images, but also in terms of the nature of key art itself, and what it represents. It’s still the most concise and direct window into the world of the film, but with trailers only ever a click away, the responsibility and the role of key art are utterly different than even five years ago.
I firmly believe that only a strong and unique campaign can hope to cut through to its audience.
Every project is unique and worth celebrating. Every project deserves strong, distinctive and unique artwork.
It is a deep responsibility and great privilege to help present creative work to the world, and every project is a fresh opportunity to explore and create exciting and enticing new directions in design, and to create memorable and effective marketing that presents the project in a unique manner.
Each of us has a responsibility for our actions and decisions as we communicate with the world. To this end I adhere to an ethical working philosophy that can be viewed here. I expect my clients to do the same.
I am always open to new opportunities and experiences, regardless of location, language, budget or medium.